Magna Carta is one of South Africa’s leading public relations agencies with an exciting 19 year history of working with South Africa’s and Africa’s top brands in the corporate, government and consumer sectors.
We take an integrated and strategic approach to PR which comes from truly understanding our clients’ business and the environments in which they operate. Off this basis we are able to deliver ‘corner office thinking’, developing PR strategies that are effectively implemented and measured against our clients’ business and marketing objectives.
Magna Carta is an accredited level 3 BBBEE supplier in South Africa.
Magna Carta is a world class strategic communications agency, using an integrated approach for creative PR solutions across corporate, financial and brand PR (including public affair and government).
Magna Carta is more than a PR agency. We are both storytellers & story-sharers who know how to analyse and approach influencers and develop relevant content to enable and grow relationships for our clients in an ever-expanding and dynamic media landscape. We are agile and have specialised services to lead in the new communications environment.
We leverage ‘what’s next’ for clients and take the lead on campaigns by driving real-time strategies that produce results.
Over the last seven years Magna Carta has established an African Network with a presence in 17 countries including Algeria, Angola, Botswana, Egypt, Ethiopia, Nigeria, Ghana, Kenya, Mauritius, Morocco, Mozambique, Namibia, Senegal, South Africa, Tanzania, Uganda, Zambia.Experiences includes: Standard Bank Africa, Engen, Hershey’s, Bayer pharmaceuticals, the launch of the Mo Ibrahim Foundation and work with the African Progress Panel.
Our model for Africa is premised on a ‘partnership’ approach – a partnership with our clients, a partnership with our agencies on the ground. Our model recognises the need for flexibility, a respect for the people and countries we deal with and a deep understanding that a ‘one-size-fits-all’ approach does not work in Africa.
Magna Carta is Ketchum’s Exclusive Africa since 2008
A unit of Omnicom Group Inc. (NYSE:MOC), Ketchum is headquartered in New York and Magna Carta is the Group’s exclusive affiliate in Africa. Ketchum ranks among the largest global communications consultancies and leads the industry in the U.K. and continental Europe. Ketchum has more than 2,000 employees in owned operations and operates in 66 countries with more than 100 owned and affiliated offices (www.ketchum.com). Ketchum offers Magna Carta a wealth of information and knowledge in the form of case studies, research, training and innovation. Shared global accounts include the Mo Ibrahim Foundation, The Oprah Winfrey Leadership Academy for Girls, Nokia Siemens Networks and Hershey’s.
Magna Carta has a proud and long standing relationship with TBWA\Hunt\Lascaris and in turn the TBWA\South Africa and the global network which is part of Omnicom Group Inc (NYSE-OMC). This relationship allow us to truly offer our clients a fused and integrated solution to their communication needs by leveraging and tapping into the various marketing disciplines and expertise offered by the group. TBWA is our main shareholder; however this does not exclude us from working with other advertising agencies on clients outside of the group. The experience this provides gives us the edge as we truly understand how to integrate and work together to ensure a full service offering for any client. TBWA’s major global clients include Absolut, adidas, apple, Beiersdorf, Häagen-Dazs, Masterfoods, McDonalds, Michelin and Nissan.
Adidas, Barloworld, Brandhouse, City of Joburg, DLF IPL (Indian Premier League Cricket), Emirates, Engen, Eskom, General Electric, GSK, IEC (Independent Electoral Commission), Kellogg’s, Khomanani, Lafarge, Oprah Winfrey’s Leadership Academy for Girls, African Progress Panel, Medscheme, Mo Ibrahim Foundation, Mpumalanga Tourism, Nokia Siemens Networks, Pepsi, Pfizer, SANRAL (SA National Roads Agency), South African Reserve Bank, Standard Bank, Stanbic, Starwood Hotel Group, Telkom, Thomson Reuters and the World Economic Forum.
As an agency, we are very proud to be South African and proud of our long standing association with the South African government, through its many departments. Our contribution to nation building and ground breaking campaigns of national importance has provided a sense of achievement and contribution to building a great nation. These include the second ANC election campaign; the Constitution campaign; South African Tourism; the Retail Bonds introduction for the National Treasury; the introduction of South Africa’s new bank notes for the Reserve Bank, the local elections for the Independent Electoral Commission; the Expanded Public Works Programme and World Aids Day for the last three years for the National Department of Health.
While awards do not make the agency, we are proud to have been named AFRICAN CONSULTANCY OF THE YEAR by the international Holmes Report. This is the first time that we have been awarded with a Pan African title award by a global industry judging panel.
We have also won the Finweek AdReview “PR Agency of the Year” award for four consecutive years (2006 to 2009) and have received numerous local and international accolades over its history from the IABC (International Association of Business Communicators), IPRA (International Public Relations Association) and PRISA (Public Relations Association). In 2010 we were awarded an international SABRE for our work on the IPL (Indian Premier League).
Our primary CSI initiatives concern education and poverty alleviation and our core initiatives include:
Magna Carta’s foundation rests on its people and to stay at the top of our industry, we live our values of:
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Michelle de Witt
HR - Job Applications, CV’s etc.
Tel: +27 (0) 11 784 2598
Fax: +27 (0) 11 783 4735
North Tower, 4th Floor, 3 Sandown Valley Crescent
PO Box 785381, Sandton, 2146
Tel: +27 (0) 21 417 5700
Fax: +27 (0) 21 425 8482
The Foundry, Level 5, Cardiff Street
Green Point, Cape Town, 8001
PO Box 6078