Magna Carta is a seasoned African consultancy that thinks globally and delivers full reputation management solutions to organisations and individuals that take their reputations seriously.
Magna Carta represents a philosophy that underpins the very essence of our company. King John of England signed the Magna Carta, ensuring that his subjects “… have and enjoy all liberties and immunities of free and natural subjects.”
Social media has disrupted traditional channels of influence enabling us to connect directly with relevant media, stakeholders and influencers. Our integration of the old with the new, through constant development and innovation of our services and products, ensures that our clients maintain a competitive edge while managing their reputational risk in the 24/7 media landscape.
Founded in 1994, the year of South Africa’s democracy, Magna Carta understands the value of freedom and liberty for all people as well as the responsibility that comes with that freedom.
We don’t just tell our clients’ stories; we are story shapers who cultivate relationships with influencers through relevant and compelling content. We enable companies to establish ongoing ties with their audience – to communicate in a dynamic media landscape – to drive real-time, results-based creative strategies.
Since 2006, Magna Carta has developed a 16-country Africa network that spans a significant portion of sub-Saharan Africa.
Our model for Africa is premised on establishing partnerships with our clients that are supported by Magna Carta and our in-country partners across the rest of the continent. We understand that a ‘one-size-fits-all’ approach does not work in Africa.
Our understanding of individual markets, governance, regulation and cultural nuances enable us to meet the ongoing business and reputational requirements of major African corporations and those international corporations with a current or desired presence on the continent. Key achievements include our work with Standard Bank in 12 markets in Africa, the launch of the Mo Ibrahim Foundation, the African Progress Panel, and the promotion of Samsung in sub-Saharan Africa.