Thanks to our diverse client base we hold strong relationships with a broad range of media across South Africa and the continent. We define spokesperson policies, craft media releases including op-eds and press releases, briefing notes and Q&As, and provide logistics and support for site visits and interviews.
Focussing on conversation topics that are pertinent to each client’s communication strategy, we are able to track the influencers that ignite and spread those conversations. We map their behaviour and interests to engage proactively.
Too many brands make the mistake of broadcasting their messages to a tuned-out audience. We monitor and evaluate, but most importantly, listen to what the media, online bloggers and influencers have to say about the topics relevant to our clients and develop client communication strategies accordingly.
