Magna Carta represents a philosophy that underpins the very essence of our company. King John of England signed the Magna Carta, ensuring that his subjects “… have and enjoy all liberties and immunities of free and natural subjects.”
Our strategic planning process means we provide organisations with a communications strategy that is relevant in today’s competitive operating environment. We benchmark our communication objectives against business goals and measure them against specific timeframes to ensure effective and targeted delivery.
Reputation is hard earned and easily lost. Thanks to social media activism and the 24/7 global news cycle, today’s organisations require insightful strategic counsel to make informed decisions about their reputations. We bring extensive experience with some of the top local and global organisations: to craft measured, transparent and well executed communication strategies.
Developing an authentic and mutually beneficial relationship between a brand and its target market is the key to brand communication and PR. We develop strategies that proactively facilitate relationship opportunities and deliver quantifiable business impact.
Organisations must be informed about the impact of their two-way relationships with their communities and stakeholders: particularly as this relates to improved business performance. We craft customised engagement strategies to create platforms for shared interest and value between all parties.
A well-crafted public affairs strategy bridges the policy gap between the private sector and various spheres of government. Our specialised service, utilises the expertise of staff who hold an intricate knowledge of government protocols and processes . We also offer solutions to assist government tailor-make message to ensure improved public reception.
We cultivate and manage productive relationships between listed companies and their investment communities. Our expertise allows us to contribute to annual reports, road show documentation, presentations, websites, company announcements, media training, crisis communication strategies, site visits and shareholder analysis.
Social PR strategy is encapsulated in the mantra of ‘paid, earned, shared and owned’ (PESO) content. Our understanding of the news environment enables us to seed ideas, create content and stimulate conversation in the digital world. As the Altimeter Group puts it: “Build content around a brand, not about it.”
Our high performance Knowledge Hub is resourced with some of the best minds in the media industry that span the broadcast, print and digital media landscape to develop and share optimised content. We proactively monitor the media landscape for trends and opportunities for our clients.
We take an integrated approach to reputation management – developing communication strategies that are effectively implemented and measured against business objectives. We leverage the powerful role that reputation management and PR play in the marketing mix.
Measurement begins with setting measurable communication objectives aligned to business performance. Magna Carta employs a range of tools to measure the impact and success of PR and communication strategies across social and traditional media.
In a world where a single tweet about a brand or a company’s lapse in judgement can go viral in seconds, the integrity of the corporate message has never been greater. We have extensive experience in dealing with crises across the full reputation spectrum and have developed specific tools, processes and products to assist in preparing for and dealing with a crisis.
Since 2006, Magna Carta has developed a 16-country Africa network that spans a significant portion of sub-Saharan Africa.
Our model for Africa is premised on establishing partnerships with our clients that are supported by Magna Carta and our in-country partners across the rest of the continent. We understand that a ‘one-size-fits-all’ approach does not work in Africa.
Our understanding of individual markets, governance, regulation and cultural nuances enable us to meet the ongoing business and reputational requirements of major African corporations and those international corporations with a current or desired presence on the continent. Key achievements include our work with Standard Bank in 12 markets in Africa, the launch of the Mo Ibrahim Foundation, the African Progress Panel, and the promotion of Samsung in sub-Saharan Africa.
Our mandate is to produce creative and relevant content – be it paid, owned, shared or earned – to engage, entertain and inform audiences. We do this through storytelling.