MC Awards 2-08
Magna Carta is a seasoned African consultancy that thinks globally and delivers full reputation management solutions to organisations and individuals that take their reputations seriously.



Africa Reputation Index


Magna Carta represents a philosophy that underpins the very essence of our company. King John of England signed the Magna Carta, ensuring that his subjects “… have and enjoy all liberties and immunities of free and natural subjects.”


Social media has disrupted traditional channels of influence enabling us to connect directly with relevant media, stakeholders and influencers. Our integration of the old with the new, through constant development and innovation of our services and products, ensures that our clients maintain a competitive edge while managing their reputational risk in the 24/7 media landscape.
Founded in 1994, the year of South Africa’s democracy, Magna Carta understands the value of freedom and liberty for all people as well as the responsibility that comes with that freedom.



  • Founded in 1994, Magna Carta has since grown into one of Africa’s largest and most respected reputational management consultancies
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  • Headquartered in Johannesburg, we have offices in Cape Town and Durban
  • In 2005 Magna Carta was named the exclusive Africa affiliate of global PR giant, Ketchum Inc.
  • In 2006 we embarked on developing an African network that now spans 16 countries
  • Magna Carta has received over 34 local and international awards including:
  • FinWeek AdReview PR agency of the year: 2006 to 2009
  • Paul Holmes African Consultancy of the Year: 2016
  • We are the largest employer of PR professionals in South Africa
  • We are a Level 3 BBBEE contributor
  • We give back:
  • Charitable contributions: Financial support and skills exchange to empower disadvantaged and abused girls at the Strathyre Home for Girls, supported by the Salvation Army
  • Pro bono work: Consultancy expertise to The African Leadership Network, Room 13 and Africa Children’s Feeding Scheme


logo-2Magna Carta is the exclusive African affiliate of Ketchum, a leading global communications firm with operations in more than 70 countries across six continents.
logo-1Magna Carta has a proud and longstanding relationship with TBWA\ South Africa and the greater TBWA\ global network. As part of Omnicom Group Inc. (NYSE-OMC), TBWA\ has 275 offices in 100 countries.

Magna Carta has developed and continues to investigate new ways and products to assist organisations and individuals in managing the new media environment.

We have witnessed an increased demand for rapid reactive crisis and reputation management services from our clients as they grapple with the never ending deadlines of the global news cycle. Our Newsroom 911 has been created specifically for this purpose and ensures 24/7 monitoring of crisis coverage, enabling us to proactively respond to any opportunities or negative publicity.
C-suite executives are the critical link between the outside world and the internal workings of an organisation, making their communication one of the single greatest determinants of business success. We recognise the opportunities and risks that executives face in the new media landscape and have crafted tailored communication packages to manage their online and offline reputations.
Our specialised media training solutions for business leaders and spokespeople are designed to meet the demands of the traditional and social media landscape – equipping them with the skills to control their corporate messaging and effectively position themselves and their organisations.
Our network analysis technology and influencer mapping methodologies enable us to monitor conversations and understand influencer networks by determining who the news spreaders, igniters, seeders and passive observers are. These insights are used to inform and guide clients’ communication strategies by applying science to the art of storytelling.

Since 2006, Magna Carta has developed a 16-country Africa network that spans a significant portion of sub-Saharan Africa.


Our model for Africa is premised on establishing partnerships with our clients that are supported by Magna Carta and our in-country partners across the rest of the continent. We understand that a ‘one-size-fits-all’ approach does not work in Africa.

Our understanding of individual markets, governance, regulation and cultural nuances enable us to meet the ongoing business and reputational requirements of major African corporations and those international corporations with a current or desired presence on the continent. Key achievements include our work with Standard Bank in 12 markets in Africa, the launch of the Mo Ibrahim Foundation, the African Progress Panel, and the promotion of Samsung in sub-Saharan Africa.


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Our high-performance Knowledge Hub generates rich media content and applies the intelligence of influencer science to support our initiatives in the new media landscape.

Thanks to our diverse client base we hold strong relationships with a broad range of media across South Africa and the continent. We define spokesperson policies, craft media releases including op-eds and press releases, briefing notes and Q&As, and provide logistics and support for site visits and interviews.
Focussing on conversation topics that are pertinent to each client’s communication strategy, we are able to track the influencers that ignite and spread those conversations. We map their behaviour and interests to engage proactively.
Too many brands make the mistake of broadcasting their messages to a tuned-out audience. We monitor and evaluate, but most importantly, listen to what the media, online bloggers and influencers have to say about the topics relevant to our clients and develop client communication strategies accordingly.

Our mandate is to produce creative and relevant content – be it paid, owned, shared or earned – to engage, entertain and inform audiences. We do this through storytelling.

Storytelling is both an art and a science. A gripping story engages the reader from start to finish, drawing them into it, creating suspense, and, critically, retaining engagement. It is about dissecting the DNA of a good story and mapping out each gene through storyboarding to bring it to life testing.
Consumers of news want to be engaged: they want to see, hear, feel and touch the news, and then share it with their peers. We package multimedia content that can be networked and distributed on behalf of clients.
We draw on the expertise of our Knowledge and Media Hub specialists in broadcast, print and online media to extend our capability to conceptualising, storyboarding and producing in-house audiovisual and multimedia content: tapping into the latest concepts in graphic design, animation, film and mobile content.
We take pride in the fact that our staff think like reporters rather than distributors of press releases. We help craft the key messages our clients would like to convey and align them with their company’s objectives.
The South African creative space is home to industry talent in the fields of film, documentary and series production. We partner our clients with creative individuals in the film industry who can explore telling their stories in new ways.
  • It’s true what they say: prevention is better than cure

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  • Corporate reputation in the financial sector – Insights by Magna Carta  

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  • Corporate reputation in the financial sector – Insights by Magna Carta

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