Workshops | MAGNA CARTA

Digital is driving business and is vital for any enterprise’s growth but it has created big reputational pitfalls as seen during 2016. We all know that digital allows enterprises to engage directly with their customers, provides new marketing channels and also allows customers to let you know about their problems, but and there is a BIG BUT!

The challenge is that now we want direct access to company executives and expect them to not only be online, but responsive and engaging. The pitfalls that we have seen this year from executives include expressing damaging opinions in the heat of the moment, or without context (which cannot be expressed in 140 characters).

This is why internet reputation management is a must for every business organisation. The tracking of public opinion, analysing of these, and finally interpreting meaningful information out of it can be used to build your reputation management strategy.

Social profiler training is also vital in that it prepares C-suite executives to enter the digital world and understand that everything posted on the internet lives forever – deleting a tweet doesn’t mean someone hasn’t screen grabbed it.

Internet reputation management includes the creation and implementation of social media policies as well as social media crisis communications strategies.

We at Magna Carta leverage the powerful role that reputation management and PR play in the marketing mix, through our social media profiler for C-suite executives, media training for business leaders and spokespeople and full reputation management services and crisis communication workshops. Don’t wait until you or your enterprises is in need of crisis communication, contact us today to keep your reputation intact.

For more info contact: Kalay Maistry, Business Unit Head

Digital and Strategic Advisory services

Magna Carta, South Africa’s leading reputation management consultancy, in collaboration with its Ghana affiliate – Touchpoint Magna Carta, is set to share tools for effective crisis communications with Public Relations (PR) and Corporate Communications Professionals in Ghana.

Slated for 23^rd May, 2016 at the Holiday Inn in Accra, the Crisis Communications Workshop will provide customized crisis communications framework for participants and help them build issues-management and crisis-response infrastructure to support their business operations and corporate objectives.

With the use of simulation, communicators from diverse industries will be taken through a highly specialized training designed to effectively equip them during crises.

According to Clarence Amoatey, General Manager of Touchpoint Magna Carta, the facilitators of this Workshop will combine their experience in crisis management with latest case studies to deliver an interactive experience that will build participants’ resilience to crises.

“Any brand can be hit by crisis and the reputation of that brand is highly dependent on the effectiveness of its crisis management approach,” he said. “This workshop will be a great opportunity to grasp crisis management techniques from battle-tested experts who have decades of experience.”

“In the digital age of rapid information flow and consumption, brands have to appreciate the centrality of effective crisis management as a vital component of business sustainability” Vincent Magwenya, Chief Executive Officer of Magna Carta.

Key speakers at the Crisis Communications Workshop will be Vincent Magwenya, CEO of Magna Carta- South Africa; Evan Pickworth, Media Director of Magna Carta- South Africa; Mawuko Afadzinu (APR), Head of Marketing and Corporate Affairs of Stanbic Bank- Ghana; and Aba Lokko, Head of Corporate Communications and Public Affairs at the Tema Oil Refinery- Ghana.

For more information:

Moliehi Molekoa

[email protected] / +27 11 784 2598

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Crisis Communication Workshop: Learning to communicate effectively during a crisis